Use cases
Automotive Configurator for Volkswagen
Since 2020, VisCircle has developed high-performance automotive configurators and immersive 3D web experiences for Volkswagen — combining real-time 3D car visualization, augmented reality, and WebGL technology with precision engineering and on-time delivery.
About the Customer
The Volkswagen brand is one of the largest car manufacturers in the world. For more than 70 years, they have been making innovative technologies, the highest quality and attractive designs accessible to many people — with bestsellers such as the Beetle, the Golf and the all-electric ID. family for the new world of mobility. Volkswagen is present in over 140 markets, employs more than 170,000 employees, and uses advanced automotive configurators across its digital channels to bring the full vehicle lineup closer to customers worldwide.
The Challenge
Volkswagen needed an automotive configurator that went beyond static images — one that delivered true-to-life 3D car models with authentic materials, interactive exploration, and real-time customization directly in the browser. The project demanded a fully immersive vehicle configurator experience, complete with photorealistic environments, Augmented Reality integration, and community features that drove engagement across their model range.
The Partnership
Since 2020, our partnership with Volkswagen has been built on delivering innovative automotive configurators and visually striking 3D web experiences. From concept to deployment, we collaborate closely with their team to build interactive virtual showrooms that bring their entire vehicle lineup to life — across desktop and mobile devices.
The Solution
Our projects span interactive automotive configurators, virtual showrooms, and branded AR campaigns — each built with VisCircle’s proprietary WebGL engine for maximum performance and visual fidelity. Every 3D car configurator we deliver is crafted with attention to the finest material details and optimized for seamless real-time rendering on any device.
Our focus on precision, timely delivery, and exceptional user experience has sustained this thriving partnership, supporting Volkswagen’s digital transformation and strengthening their brand presence through cutting-edge 3D product visualization.
